Knowing the value of a click

Chalkboard with google ads logo

A good campaign manager should not just accept the price of a click when first reported but seek out the conditions that allowed that price. When determining how your Google Ads campaign will spend its budget, the most important decision you have to make is what kind of bidding strategy…

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COVID-19 relief: Pro-bono digital marketing consulting for local businesses

Ad Ops House

The effects of the COVID-19 pandemic continue to be felt by businesses and consumers alike throughout our community. As a business owner this presents new challenges in reaching your target market as people are staying at home. However, in their physical absence, online activity has soared, creating new opportunities. Considering…

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The Ad Buffet

So many choices but where to start? It can be hard deciding on which avenue to choose and figuring out what will best serve your needs for placing an advertisement. Even among the mainstream platforms you’ll be spoiled for choice but each network offers different audiences and different methods with…

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The Path To Campaign Optimization

Steps to campaign optimization chart

Whether you’re setting up something new or optimizing an old legacy campaign that’s been running in the background for eons, there’s a defined set of adjustments you can make regardless of your criteria and goals. While targeting capabilities can differ from one ad network to the next, you’ll generally see…

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