Re-open your business with help from Ad Ops House

Open for business sign

The COVID-19 pandemic has taken its toll in some way shape for form on just about everybody-but the good news is that there’s light at the end of the tunnel! Ontario is undergoing phase one of its re-opening process for many retail, recreational and entertainment businesses. We won’t be welcoming…

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Which digital strategy aligns with your goals?

Digital marketing is a bit of an umbrella term that can take on many meanings. A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting …and the list…

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Knowing the value of a click

A good campaign manager should not just accept the price of a click when first reported but seek out the conditions that allowed that price. When determining how your Google Ads campaign will spend its budget, the most important decision you have to make is what kind of bidding strategy…

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The Ad Buffet

So many choices but where to start? It can be hard deciding on which avenue to choose and figuring out what will best serve your needs for placing an advertisement. Even among the mainstream platforms you’ll be spoiled for choice but each network offers different audiences and different methods with…

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The Path To Campaign Optimization

Steps to campaign optimization chart

Whether you’re setting up something new or optimizing an old legacy campaign that’s been running in the background for eons, there’s a defined set of adjustments you can make regardless of your criteria and goals. While targeting capabilities can differ from one ad network to the next, you’ll generally see…

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