Digital Marketing Consulting Services
Programmatic Ad Buying
Purchasing web traffic from popular vendors such as Google, Facebook and LinkedIn can be a daunting task whether it be to drive conversions from a locally oriented micro-targeted audience segment or something as simple as a general awareness campaign. Ad Ops House can provide experienced professional input into how to effectively and efficiently make use of your advertising budget.
Search engines provide users with instantaneous information on products and services they are actively interested in. Optimizing your position with a search engine is essential to modern business practices. By analyzing content, metadata, and current trends, coupled with a robust link building strategy, we can build brand recognition and place you higher on a search page in your industry.
Whether it be image ads or video, we can effectively deliver any type of display media to get your message out to the right people, in the right market using our extensive toolkit of technology, channels, and platforms. Need help with design? Ask about our creative services too.
Data Tracking & Analytical Insight
The information load in the web marketing industry is staggering. Making sense of a dynamic advertising market and monitoring key indicators is essential to getting the most of every dollar spent, and making the difference on your ROI.
Lost visitors are not necessarily a missed opportunity. With retargeting (also known as remarketing) you can effectively target users who have left your site during a previous session and bring them back into the fold with customized messaging designed to pique their interest. It’s worth nothing just 2-3% of users convert on their first website visit, reacquaint them with your brand and don’t leave their return up to chance.
The use of search engines is ubiquitous in daily life as customers regularly utilize them to find quick information on products or services they are interested in. Having your text ad, banner or video featured for the right query is largely dependent on the keywords and audience segments you target. Ad Ops House has over 12 years of expertise in this field and has the know how to deliver a successful campaign down to an art.
Landing Page & Conversion Optimization
Getting users to land on your page is one thing, but setting them up for a conversion is a whole other concept. Whether you’re driving clicks, calls, leads or sales, your ROI is at stake without a properly optimized landing page. Ad Ops House can provide the right interaction to ensure your visitor is engaged and positive throughout the sales funnel.
An ineffective social media presence can damage your brand’s perception before you even get a chance to deliver your message. We will identify where your potential customers are engaging with social media and target the right platform to reach them. From there we can expand the reach of your brand and build a community through such avenues as premium content creation and paid placement campaigns.
Customized Small Business CRM software
We build custom, cloud based Customer Relationship Management software systems for small business that keeps track of your leads, clients and inventory, while also offering tools to manage your marketing and communications strategy. Available features include:
- Customized user interface
- Cloud based client records
- Bulk email capability
- Barcode & QR code tracking
Whether you need a quick and affordable website with simple features or a total brand rebuild complete with premium content and integrated eCommerce, Ad Ops House consulting can bring your project to fruition with professional expertise and sound guidance.