With ongoing tariff threats from south of the border, a recent survey found that 4 in 5 Canadians are committed to purchasing more domestically produced products overall, and 50% of respondents say they will purchase Canadian substitutes when they are available. This presents a unique opportunity for Canadian furniture retailers who can use this opportunity to appeal to customers who are looking for Canadian alternatives that are of higher quality than those manufactured overseas, and relatively cheaper than U.S. furniture now facing a 25% tariff.
How can Ad Ops House help you?
With nearly 20 years of experience with digital advertising, we have worked with furniture retailers of various sizes and designed strategies that were customized to their objectives, while taking into account the nuances of their industry. We found that online searches for furniture were influenced by factors such as overall economic conditions, real estate cycles and in some cases seasonality. Because internet search behaviour displays this level of dynamism, we help our clients in this industry spend their marketing budget efficiently by actively managing their account to ensure that each time their website is viewed through an ad displayed on Google, it costs them as little as possible.
How we deliver the most cost efficient results for our clients
We evaluate how efficient we are at spending our clients’ ad budget by measuring how much they pay for new traffic to their website, and the quality of those leads. When you run Ads on Google, you can select the keywords that will prompt your ad to display, and place a bid on it, similar to an auction system. “Oak dining set” and “Menonite furniture” are examples of keywords commonly used in the furniture industry. Some keywords will cost more than others. This depends on how many other furniture retailers are running ads prompted by this keyword – increased competition leads to increased bids.
It is important to be able to identify which keywords are customized enough to display your ads, without being too nuanced that your ads are rarely viewed. It doesn’t always pay to cast a wide net, because increased competition for a keyword leads to increased bids, meaning your ad budget will be exhausted very quickly, and usually with minimal results. By continuously monitoring the data, we identify the keywords that drive the most traffic for the lowest possible cost.
See the results for yourself!
For a limited time, Ad Ops House is waiving ad set-up fees for Google and Meta Ads, resulting in savings up to $5,130. If this is your first time running Google Ads, you are also eligible for up to $1,800 in Google Ads credits, which we will work with you to obtain. That’s up to $3,420 in savings to launch your “Proudly Made in Canada” campaign.
Book a complimentary consultation today to learn how we help your furniture store reach new clients.