According to a new survey conducted by Angus Reid, 4 out of 5 Canadians are committed to buying
more Canadian products overall in response to the tariffs enacted by the U.S. Nearly half of the survey
respondents plan on replacing purchases with domestic substitutes when they are available. The same
survey showed that 41% of Canadians also plan to shift their purchases away from online retail giants
like Amazon in favor of Canadian businesses. This creates a unique opportunity for local business owners
to increase their client base as Canadians look to spend their dollars within their own borders.
This can be evidenced by the graph below, which shows an initial spike in search terms such as “Made in
Canada” when the tariffs were first announced. However, these queries have remain elevated,
indicating that Canadian consumers are actively researching Canadian made products before making
purchases.
What Canadian businesses can do to benefit from this unique shift in consumer behaviour
Some businesses have started to identify Canadian made products on their shelves, however there are
different ways to advertise your product online so that customers will have your product on their mind
rather than your competitors’ before they even enter the store.
In a recent Global Consumer Insights Pulse Survey published by PwC, respondents around the globe
were asked which form of advertising was most influential in making a purchasing decision. 37%
responded that digital ads linked to a product were most effective while 34% attributed their purchases
to social media ads. This is compared to 35% who responded with TV ads, which cost a great deal more
than digital ads, as described in our blog post.
How Ad Ops House can help your business benefit from this trend and grow your sales
Ad Ops House is waiving ad set-up fees, which can be applied towards Google and Meta ads, resulting in
savings up to $1,620. If this is your first time running Google Ads, you are also eligible for up to $1,800 in
Google Ads credits, which we will work with you to help you obtain. That’s up to $3,420 in savings to
launch your “Proudly Made in Canada” campaign.
Here’s what Ad Ops House can do for your business:
Professional Google Ads Management
Connect with potential customers when they’re actively searching for products or services like yours.
Our approach ensures your ads are strategically placed, appearing in search results, websites, mobile
apps, and videos, maximizing visibility and engagement.
Social Media
Elevate your reach and engagement with expert social media management and precision-targeted
ads. At Ad Ops House, we create impactful strategies to connect with your audience and drive more
clients to your business through powerful social media campaigns.
Search Engine Optimization
Increase your website’s ranking in the search results. We’ll enhance your online visibility and
attract more organic traffic. Turn keyword searches into relevant business inquiries with effective
strategies designed for success.
Website Development
Build a website that drives results. With streamlined client registration and strategically placed call-
to-action buttons, your website will showcase your services and turn visitors into loyal customers.
Experience the power of optimal web design tailored for success.
Multimedia Advertising
Enhance your brand messaging with professionally designed graphics and videos that captivate
your audience. Unlike traditional TV ads, multimedia ads let you target specific locations while
tracking engagement to measure success. Reach the right audience with creative precision!