The quick take
Searches for non-invasive treatments in Ontario have seen a recent spike. “Facial near me” and “hydrafacial near me” doubled between 2021 to 2023 and have held steady. Sculptra searches have more than tripled since late 2021. “Picosure laser near me” has climbed each year and peaked in early 2025. “Body sculpting” related searches rose quickly starting in 2023 and remain elevated.
This demonstrates that local demand for these services are rising with the right digital marketing strategy, you can turn this demand into increased bookings..
What we are seeing in the data
- Facial near me and hydrafacial near me: me: Both doubled from 2021 to 2023 and remain elevated. This points to high quality leads for clinical treatments, rather than product research.
- Sculptra: Searches for this term quadrupled since 2021, peaking this year, suggesting new patient interest is expanding beyond Botox and filler.
- Picosure laser near me: Steady growth since 2021, with a peak in 2025 and still trending upwards.
- Body sculpting searches: Strong rise in searches starting in 2023 and currently experiencing their highest search levels.
Keyword Spotlight: Hydrafacial near me
Why it matters: This is a local treatment search. The user is close to booking and wants a nearby provider.
How to win the click and the booking: Keep the message about outcomes and safety. Send clicks to a book now page with clear pricing, a short form, and tap to call. Add simple tracking so you can see calls, forms, and deposits from this search. Then shift budget toward what is working.
The graph below shows how monthly searches for “Hydrafacial near me” has seen significant
growth and is still trending upwards.
Hydrafacial near me searches in Ontario, last 48 months. The line rises through 2023, then holds steady at a high level.
Keyword Spotlight: Sculptra
Why it matters: Growth three to four times since late 2021 points to a larger pool of new patients exploring biostimulatory options.
How to win the click and the booking: Use clear and compliant wording that explains what to expect and who is a good candidate. Feature before and after proof and provider credentials. Keep your service radius tight so you reach nearby clients who can come in soon.
The graph below shows how monthly searches for “sculptra” has also seen significant
growth and is still trending upwards.
Sculptra searches in Ontario, last 48 months. The line trends up from late 2021 and reaches a peak in 2025.
Turn demand into booked consults
Focus the budget on people ready to book. Do not spend on product research or do it yourself tips.
Show ads when people actually book. Ease off during slow hours.
Send every click to a book now page. Include clear pricing, a short form, and tap to call.
Track real actions. Calls, form submits, and deposits guide where you put more budget.
Favor the devices and locations that produce bookings. Keep the service area tight.
Stay within ad rules. Campaigns run smoothly when wording for medical services follows policy. We have worked with Google account specialists to keep wording within their rules.
What you get with Ad Ops House
Practical experience with Canadian med spas. Fast setup that respects platform rules. Ongoing adjustments based on what brings in consults and paid deposits.
Next Step? Contact us to book a short call. We are offering med spas fifty percent off campaign and conversion tracking set up fees with a six month agreement, saving up to $1,350. New Google Ads accounts may also qualify for up to $1,800 in ad credits. Book your free consultation to learn more.