In today’s world, businesses have more ways than ever to connect with their audience. From old-school methods like flyers and radio ads to modern ways like Google Ads and social media campaigns, the options are endless. But which methods are smarter and most cost-efficient? Flyers vs. Google Ads: Which offers…
A unique opportunity for furniture retailers to benefit from market conditions With the Bank of Canada implementing a super-sized rate reduction of 50 bps this month, a lot of attention has been paid to how this will affect two key areas that impact furniture sales; real estate and retail sales….
Canadian Dental Care Plan (CDCP) offers dental coverage to over 9 million Canadians without dental coverage This summer, the federal government unveiled the CDCP. This program will make diagnostic, preventative, basic and major dental procedures more accessible to roughly 9 million Canadians who do not have dental coverage, presenting an…
At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Here’s a step-by-step breakdown of how we implement our integrated marketing services. In-Depth Research on Your Business Before we do anything, we get to know you. We dive deep into your business model,…
At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Each piece plays a vital role in improving your online presence and driving conversions. Let’s break down the key elements of the services we provide you when creating a well-rounded digital marketing plan….
The COVID-19 pandemic has taken its toll in some way shape for form on just about everybody-but the good news is that there’s light at the end of the tunnel! Ontario is undergoing phase one of its re-opening process for many retail, recreational and entertainment businesses. We won’t be welcoming…
There are three main components that go into a successful online advertising campaign:
Digital marketing is a bit of an umbrella term that can take on many meanings. A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting …and the list…
A good campaign manager should not just accept the price of a click when first reported but seek out the conditions that allowed that price. When determining how your Google Ads campaign will spend its budget, the most important decision you have to make is what kind of bidding strategy…
The effects of the COVID-19 pandemic continue to be felt by businesses and consumers alike throughout our community. As a business owner this presents new challenges in reaching your target market as people are staying at home. However, in their physical absence, online activity has soared, creating new opportunities. Considering…
