The Ad Buffet

So many choices but where to start? It can be hard deciding on which avenue to choose and figuring out what will best serve your needs for placing an advertisement.

Even among the mainstream platforms you’ll be spoiled for choice but each network offers different audiences and different methods with which to reach them… and that’s before we even scratch the surface on all the smaller boutique platforms like video sharing networks, industry portals, dating sites and closed network demand side platforms.

If you’re just getting started, it would be most prudent to get your message out there on Google and Facebook first as these two provide the greatest reach and trageting options while the aforementioned smaller platforms tend to serve narrow and niche purposes (notwithstanding demand side platforms which are a whole different kettle of fish).